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Store Fixtures

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Today’s friendly advice is about:

Store fixtures


For a store owner, the right store fixtures are key to
creating product visibility and attractive displays. Before
you select new fixtures, be sure to take a good look at
your existing displays. Are you planning to reuse all or
some of them in your store or are you starting from scratch
will all new elements? If you’re hoping to reuse existing
racks, wall units or other display items, make sure your
old and new store fixtures will coordinate. Nothing looks
worse in a store than to see a few modern and shiny racks
among a store full of traditional wooden shelving. Consider
repainting or refinishing older units to coordinate with
your new choices. Or select new units that follow a similar
style as the existing racks and cabinets.

Showcases

For jewelry, small collectibles, and other small or fragile
merchandise, showcases are an essential element in your
store’s design. Be sure to select the best quality cases
and cabinets you can afford. Dingy cabinets and showcases
with poor interior lighting or distorted mirror will suggest
less than top of the line merchandise. Make sure your cabinets
are the right size for your merchandise. A too small cabinet
will look cramped and make browsing difficult. A too large
one will make it appear as though your store has insufficient
product. For new businesses or stores that need to add
cabinets on a budget, there are many sites offering quality
used showcases. Be sure to check out the company’s reputation,
and make sure all the elements of the cabinet work (lights,
locks, etc.) before you accept delivery.

Displays

Whether it’s an elaborate window display on Fifth Avenue,
or a few modest displays of locally crafted jewelry on
your front counter, the way you present merchandise to
your customer is one of the biggest factors in sales. Here
are a few suggestions for good merchandising. Make your
displays are appropriate to the product. A selection of
delicate bracelets will be lost and out of place when placed
on an antique wood stove, but a selection of handcrafted
bowls and plates would be right at home. Be sure your displays
are well maintained and clean. Broken or dirty displays
suggest poor quality merchandise. A new riser, mannequin
or set of shelves is a smart investment when it helps to
boost sales. Finally, make sure your product is readily
visible. A display hidden behind the cashier or up too
high for the average customer might as well not be there
at all.



Browse through all of the different mail order catalogs
and online catalogs available to find the best catalog
for you.



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can’t find, just let us know!

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